Project Overview

Millennials are the fittest generation ever. According to the 2019 Physical Activity Report, over 60% of Millennials are involved in some form of high-calorie activity. 

The client believes millennials are seeking alternative ways to stay happy, healthy, and active. They also believe that millennials have more of an appetite for adventure, risk-taking, and specialized fitness experiences

The Challenge

Focus on defining the UX strategy of the platform and validate the client's hypothesis that there are new market opportunities in fitness.


The Audience

Target audience - Millennials.

Digitally savvy, prioritize memorable and authentic experiences, and have a social identity.  possibly has some type of fitness routine, eats healthy, and is knowledgeable about health brands. 


Brand Principles

The following brand principles have been provided by stakeholders and should be considered:

Unique Experiences, Motivation, CommunityAuthenticity

My Role

  • UX Research
  • Interviewer
  • UX Ideation
  • UX Concept Testing
  • Information Architecture
  • Wireframes in Sketch
  • Prototyping in Invision

Team

  • Chelsea Kennedy - UX Designer
  • Theo Hahn - UX UI Designer
  • Joshua Jaime - UX UI Designer

Tools

  • Sketch
  • Adobe XD
  • Mural
  • InVision Studio
  • InVision

Timeline

  • 6 weeks
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My original idea!

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