Project Overview

Millennials are the fittest generation ever. According to the 2019 Physical Activity Report, over 60% of Millennials are involved in some form of high-calorie activity. But, there is a price to pay for this generation to be active. In larger cities, gym prices climb exorbitantly high.

The client believes millennials are seeking alternative ways to stay happy, healthy, and active. They also believe that millennials have more of an appetite for adventure, risk-taking, and specialized fitness experiences. The client wants to take advantage of that, and carve out a new product market.

The Challenge

Focus on defining the UX strategy of the platform, starting from initial research to delivering final MVP specifications via the following deliverables: Wireframes, information architecture and a low- to -medium-fidelity prototype.

The Audience

Consider the target audience - Millennial. Digitally savvy, prioritize memorable and authentic experiences and have a social identity. possibly has some type of fitness routine, eats healthy, and is knowledgeable about health brands.

Brand Principles

The following brand principles have been provided by stakeholders and should be considered:

Uniqueness: Embrace the adventurous side of fitness. Different and thrilling.
Motivation: Inspire and push to achieve health and fitness goals.
Community: Strong bonds with fellow exercisers. A sense of connection. A feeling of locality.
Trustworthy: Users trust the product and its offerings

My Role