Project Overview

Millennials are the fittest generation ever. According to the 2019 Physical Activity Report, over 60% of Millennials are involved in some form of high-calorie activity.

The client believes millennials are seeking alternative ways to stay happy, healthy, and active. They also believe that millennials have more of an appetite for adventure, risk-taking, and specialized fitness experiences.

The Challenge

Focus on defining the UX strategy of the platform and validate the client's hypothesis that there are new market opportunities in fitness.

The Audience

Target audience - Millennials.

Digitally savvy, prioritize memorable and authentic experiences, and have a social identity. possibly has some type of fitness routine, eats healthy, and is knowledgeable about health brands.