Purple Ant is an IoT-based SaaS platform that ingests, normalizes, aggregates, and integrates data from different sensors.
The business will be expanding into the life insurance sector and needs to better understand the space and users to properly understand the value proposition and how to position themselves.
Determine the viability of expanding the current business from "smart home sensor technology" into the life & disability insurance sector while incorporating a "B2B2C" model.
Produce A Market Research Report that validates the opportunity space and defines who the customer is & their needs.
Prioritizing the growing business needs by presenting a solution based on multiple ideas and concepts to produce an initial prototype.
Following the process of Human-Centered Design.
DISCOVERY - Learning, Understanding, Researching, Stakeholder Alignment, Kickoff Meetings
DEFINE - Gain Insights & Define the Problem
DEVELOP - Develop Possible Ideas & Concepts. Rapid Iterating.
DELIVER - Prototyping & Testing. Continuously Improving & Optimizing
JM - Franchise Owner Ameriprise
IS - Life Insurance Policyholder
JC - Northwestern Agent
Primary - Ayana is proactive in planning her Her thoughts and actions will help to better assess and design a solution that can then evolve into an adaptable option for someone like John.
Secondary - John wants to change. but is more likely to conform and doesn't challenge the status quo.
Plan: Design & Test 4 Concepts
Produce One Converged Concept, Low-Fi Wireframes, and a Clickable Prototype.
Concept D was my idea - One of many!
Is the platform understandable?
Is the user frustrated?
Can the user navigate the interface?
In our initial interviews, we had more Users that were available for interviews than SMEs. It is possible that their comments and feedback skewed our research in which we created a B2C solution first.
The time we devoted to research did not feel like an adequate amount to do a comprehensive amount of research for a new product. We stated this to the client for certain areas to be revisited and noted areas for further exploration.
We were all nervous about this project, we all had limited experience with Life Insurance.
The team and I struggled with what success would look like for this client.
The more we interviewed users and worked with the client we were able to strengthen our knowledge and help the client make decisions with confidence.
Team Success wasn’t about being perfect, it was about the momentum and reactions we garner from both the client-side and the end-user.